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May 2021
Current Market Trends & Market Intelligence
In this class we will introduce & define the discipline we call market intelligence. The purpose of this class is to provide a broad overview of the importance, tools and approach used today. In addition to providing latest economic, industry, market, and consumer trends we will review the market intelligence methodologies used to gather this information. At the end of class participants will be assigned to develop a 1-page summary on their business idea or business for review during Class…
Find out more »WEBINAR Market Research—In the World Recovering from COVID
In this class we will focus on market research—the primary modality used by marketers to gather industry/market and company data. We will explain the differences between market intelligence and market research. Plus, we will pay keen attention will be placed on reviewing the specific reasons and methodologies used for primary and secondary research—especially in respect to obtaining understanding market/competitive information & consumer buying behavior. At the end of this class, participants will be asked to more fully flush out their…
Find out more »WEBINAR Market Research Tools
In this class, we will provide an overview of the specific tools used for primary and secondary research. We will review examples of the various methodologies used in the field and available for small business owners. In addition, we will spend time having each participant review their SWOT and Porter 5 Forces competitive analysis. If time is available, the instructor will share research studies recently completed on behalf of her private clients. Instructor: Debbie Goldfarb This is the 3rd webinar of…
Find out more »WEBINAR How to Pivot Your Business Online During Covid 19
As the needs of your customers shift, so must your business strategy. Gain insights on how to use digital marketing to reinvent your business and grow your customer base without a massive investment. You will learn how to use digital marketing to: • Locate new markets • Leverage business partnerships • Communicate changes to operations • Improve your sales funnel • And more! Instructor: Omari Valentine REGISTER NOW
Find out more »June 2021
WEBINAR: 2nd Quarter Marketing Slam Dunk
Are you on track to Rock your 2nd Quarter? Let's make a plan to increase your sales, promote your products & events or fundraise to maximize your impact using national and seasonal Marketing tie-ins plus cost-effective digital tools! Now is the time to plan and achieve your marketing goals! Get my 2nd Quarter Marketing Checklist with Holiday and Event Dates to help you reach more people. Let's review the latest digital marketing along with online tools from landing pages, event…
Find out more »WEBINAR Changing Dynamics of Consumer Behavior
The study of consumer behavior has always been an integral component of understanding the “success and/or failure” of launching, managing, and growing a business. Imagine if you will if everything you thought you knew about your consumer’s behavior changed overnight in respect to the “who, what, where, when and how”. Welcome to our COVID-19 world. In this class we will review these changing dynamics and what they mean to business today and in the future. Gain first-hand information about temporary & permanent changes…
Find out more »August 2021
WEBINAR Adapting Your Business for Success in a Digital World
As the needs of your customers shift, so must your business strategy. Gain insights on how to use digital marketing to reinvent your business and grow your customer base without a massive investment. You will learn how to use digital marketing to: • Locate new markets • Leverage business partnerships • Communicate changes to operations • Improve your sales funnel • And more! Instructor: Omari Valentine REGISTER NOW
Find out more »October 2021
WEBINAR Changing Dynamics of Consumer Behavior
The study of consumer behavior has always been an integral component of understanding the “success and/or failure” of launching, managing, and growing a business. Imagine if you will if everything you thought you knew about your consumer’s behavior changed overnight in respect to the “who, what, where, when and how”. Welcome to our COVID-19 world. In this class, we will review these changing dynamics and what they mean to business today and in the future. Gain first-hand information about temporary & permanent…
Find out more »November 2021
WEBINAR Crisis Communication
When a crisis develops, experience has shown that a strategic, well-thought-out communication plan can make or break a business. In this information-filled, interactive workshop, participants will learn best practices for staying ahead of the story and communicating effectively. Participants will discover what types of crises are most common to their particular industry and be shown how to prepare written and verbal communication that will minimize any negative media coverage once the crisis occurs. Instructor: Saida Pagan REGISTER NOW
Find out more »January 2022
WEBINAR – Creating a Public Relations Plan to Promote Your Small Business
Publicizing your business is one of the most important steps a small business owner can take. Letting prospective customers/clients know about your business while building relationships with them is essential for growth and stability. In this hands-on workshop, participants will learn the fundamentals of launching a publicity campaign. They will consider case studies and be guided step-by-step through the process of creating their own publicity campaign. REGISTER HERE
Find out more »May 2022
WEBINAR E-Smarts: Dominating Your Local Market Online
This workshop will go over proven strategies for using internet marketing and social media to get more customers and keep them. No matter if you are a large company or a one-person shop this training will give you the tools you need to prosper online. In this workshop you will discover: • How to guarantee you get found online • 4 Data Companies that determine your Google ranking – that you never even knew existed • Techniques to have your customers telling everyone…
Find out more »September 2022
WEBINAR Writing a Press Release for Your Small Business
You’ve got a hot new product or service that you would like your prospective customers to know about. Or maybe, there has been a problem at your business that is attracting media attention. Whatever, the circumstance, knowing how to prepare a professional press release is a valuable skill. In this workshop we will examine what the media is looking for in a good press release and how to craft media communication that will help to preserve your businesses’ reputation and customer base. Instructor:…
Find out more »October 2022
WEBINAR Crisis Management for Small Business
Each year businesses around the world experience thousands of crises—anything from the fallout from mismanagement to interruptions resulting from tornadoes, legal action, work stoppages, and yes, pandemics. Being prepared for the inevitable is something every business owner should take seriously. In this Crisis Management workshop, we will look at how to scan your business environment for potential problems that could lead to a crisis and then build a personalized crisis management plan. Instructor: Saida Pagan REGISTER NOW
Find out more »November 2022
WEBINAR How to Communicate During a Crisis
When a crisis develops, experience has shown that a strategic, well thought-out communication plan can make or break a business. In this information-filled, interactive workshop, participants will learn best practices for staying ahead of the story and communicating effectively. Participants will discover what types of crises are most common to their particular industry and be shown how to prepare written and verbal communication that will minimize any negative media coverage once the crisis occurs. Instructor: Saida Pagan REGISTER NOW
Find out more »February 2023
WEBINAR Recession-Proof Your Business-Marketing Tips to Thrive!
It's Time To Recession-Proof Your Business: Whether we are experiencing a long or short recession, there are several key steps you can take to achieve your company's growth. Effective planning is the answer, from cutting unnecessary costs to engaging your customers with the most cost-effective marketing tools available to reach your goals. There are always opportunity in change, so get my 10+ tips on thriving in this environment and pushing your company or organization to the next level while optimizing your…
Find out more »WEBINAR Writing a Press Release
You’ve got a hot new product or service that you would like your prospective customers to know about. Or maybe, there has been a problem at your business that is attracting media attention. Whatever, the circumstance, knowing how to prepare a professional press release is a valuable skill. In this workshop we will examine what the media is looking for in a good press release and how to craft media communication that will help to preserve your businesses’ reputation and…
Find out more »March 2023
WEBINAR Creating a Personal Media List and Contacting the Media
A customized media list is a must-have resource for successful business owners. In any given year, there are usually several opportunities to contact the media with the goal of getting positive coverage for your product or service. Compiling your own media list requires an investment in time and effort–but the results are well worth the hard work. In this workshop, you will learn best practices for putting together a media/key organization list, contacting these outlets/organizations and developing a lasting relationship with them. Instructor: Saida Pagan REGISTER…
Find out more »May 2023
WEBINAR Marketing Trends & Best Practices
The past two years have been chaotic and unforgiving to brands that didn’t or were unable to adapt to drastic changes in the way they do business. And, although we’re past COVID and its immediate impact we are still dealing with uncertain economic times, disrupted supply chains and labor shortages. Despite all of this—businesses have survived, and many have thrived among this challenging environment. Join Debbie Goldfarb and Larry Johnson from the SBDC to learn more about the key economic and marketing trends/challenges…
Find out more »August 2023
WEBINAR Creating a Public Relations Campaign for Your Business
Publicizing your business is one of the most important steps a small business owner can take. Letting prospective customers/clients know about your business while building relationships with them is essential for growth and stability. In this hands-on workshop, participants will learn the fundamentals of launching a public relations campaign. Attendees will discover the importance of research, planning, identifying their key audiences and developing strategies and tactics. Participants will consider case studies, and be guided step-by-step through the process of creating their own public relations campaign. This is an essential workshop for any small business…
Find out more »October 2023
WEBINAR E-Smarts: How to Use Technology to Adapt Your Business and Reach New Customers
As consumers get younger & more tech-savvy, businesses need to pivot to find and appeal to new customers. We will investigate the strategies used by successful companies, and look at the various areas that you can adapt your business in the Digital age. Keeping up with the times is vitally important to keep your edge in a competitive marketplace. You will learn how to use technology to: Find new customers Improve your customer communications Get more leads and sales Integrate…
Find out more »December 2023
WEBINAR Biz Basics: Marketing 101
Understanding the basics of marketing is vital for successful launch and growth of any business. Marketing is the discipline where you learn how to create & maintain demand, relevance, reputation, competitive positioning and more. Marketing is integral in all facets of launching, growing and maintaining your business in the short and long term. Marketing provides unique insights and direction to develop a product/service, identify/reach your target market, create compelling content, engage/inform customers and establish brand relevance. During this class we will introduce the concepts…
Find out more »January 2024
WEBINAR Creating a Public Relations Campaign for Your Business
Publicizing your business is one of the most important steps a small business owner can take. Letting prospective customers/clients know about your business while building relationships with them is essential for growth and stability. In this hands-on workshop, participants will learn the fundamentals of launching a public relations campaign. Attendees will discover the importance of research, planning, identifying their key audiences and developing strategies and tactics. Participants will consider case studies, and be guided step-by-step through the process of creating their own public relations campaign. This is an essential workshop for any small business…
Find out more »February 2024
WEBINAR Writing a Winning Press Release
You’ve got a hot new product or service that you would like your prospective customers to know about. Or maybe, there has been a problem at your business that is attracting media attention. Whatever, the circumstance, knowing how to prepare a professional press release is a valuable skill for any business owner. In this webinar, we will examine what the media is looking for in a good press release. This a a hands-on workshop where participants will learn the parts of a press release and how to attract the attention of media…
Find out more »WEBINAR Pump Up Your 2024 Marketing Plan—Get My Free Checklist!
It's time to review and pump up your 2024 Marketing Plan! Learn how to market your business more effectively in 2024. This webinar will help you define your marketing goals and use my marketing checklist to target your market with the right digital & traditional marketing tools to get the results you desire. Learn how to grow your business smarter, save money and time while growing your customer & lead list. This Workshop Will Teach You: • What marketing tools are…
Find out more »March 2024
WEBINAR Creating a Personal Media List and Contacting the Media
A customized media list is a must-have resource for successful business owners. In any given year, there are typically several opportunities to contact the media with the goal of getting positive coverage for your product or service. Compiling your own media list requires an investment in time and effort–but the results are well worth the hard work. There are also paid services, and in this workshop, participants will learn where to find them and how to determine which best suits your…
Find out more »
