When a crisis develops, experience has shown that a strategic, well-thought-out communication plan can make or break a business. In this information-filled, interactive workshop, participants will learn best practices for staying ahead of the story and communicating effectively. Participants will discover what types of crises are most common to their particular industry and be shown how to prepare written and verbal communication that will minimize any negative media coverage once the crisis occurs.   Instructor: Saida Pagan REGISTER NOW

This workshop will go over proven strategies for using internet marketing and social media to get more customers and keep them. No matter if you are a large company or a one-person shop this training will give you the tools you need to prosper online. In this workshop you will discover: • How to guarantee you get found online • 4 Data Companies that determine your Google ranking – that you never even knew existed • Techniques to have your customers telling everyone…

You’ve got a hot new product or service that you would like your prospective customers to know about. Or maybe, there has been a problem at your business that is attracting media attention. Whatever, the circumstance, knowing how to prepare a professional press release is a valuable skill. In this workshop we will examine what the media is looking for in a good press release and how to craft media communication that will help to preserve your businesses’ reputation and customer base. Instructor:…

When a crisis develops, experience has shown that a strategic, well thought-out communication plan can make or break a business. In this information-filled, interactive workshop, participants will learn best practices for staying ahead of the story and communicating effectively. Participants will discover what types of crises are most common to their particular industry and be shown how to prepare written and verbal communication that will minimize any negative media coverage once the crisis occurs. Instructor: Saida Pagan REGISTER NOW

You’ve got a hot new product or service that you would like your prospective customers to know about.  Or maybe, there has been a  problem at your business that is attracting media attention.  Whatever, the circumstance, knowing how to prepare a professional press release is a valuable skill.  In this workshop we will examine what the media is looking for in a good press release and how to craft media communication that will help to preserve your businesses’ reputation and…

  A customized media list is a must-have resource for successful business owners. In any given year, there are usually several opportunities to contact the media with the goal of getting positive coverage for your product or service. Compiling your own media list requires an investment in time and effort–but the results are well worth the hard work. In this workshop, you will learn best practices for putting together a media/key organization list, contacting these outlets/organizations and developing a lasting relationship with them. Instructor: Saida Pagan REGISTER…

The past two years have been chaotic and unforgiving to brands that didn’t or were unable to adapt to drastic changes in the way they do business. And, although we’re past COVID and its immediate impact we are still dealing with uncertain economic times, disrupted supply chains and labor shortages.  Despite all of this—businesses have survived, and many have thrived among this challenging environment. Join Debbie Goldfarb and Larry Johnson from the SBDC to learn more about the key economic and marketing trends/challenges…

Publicizing your business is one of the most important steps a small business owner can take. Letting prospective customers/clients know about your business while building relationships with them is essential for growth and stability. In this hands-on workshop, participants will learn the fundamentals of launching a public relations campaign. Attendees will discover the importance of research, planning, identifying their key audiences and developing strategies and tactics. Participants will consider case studies, and be guided step-by-step through the process of creating their own public relations campaign. This is an essential workshop for any small business…

Publicizing your business is one of the most important steps a small business owner can take. Letting prospective customers/clients know about your business while building relationships with them is essential for growth and stability. In this hands-on workshop, participants will learn the fundamentals of launching a public relations campaign. Attendees will discover the importance of research, planning, identifying their key audiences and developing strategies and tactics. Participants will consider case studies, and be guided step-by-step through the process of creating their own public relations campaign. This is an essential workshop for any small business…

It's time to review and pump up your 2024 Marketing Plan! Learn how to market your business more effectively in 2024. This webinar will help you define your marketing goals and use my marketing checklist to target your market with the right digital & traditional marketing tools to get the results you desire. Learn how to grow your business smarter, save money and time while growing your customer & lead list.   This Workshop Will Teach You: • What marketing tools are…

A customized media list is a must-have resource for successful business owners. In any given year, there are typically several opportunities to contact the media with the goal of getting positive coverage for your product or service. Compiling your own media list requires an investment in time and effort–but the results are well worth the hard work. There are also paid services, and in this workshop, participants will learn where to find them and how to determine which best suits your…

Publicizing your business is one of the most important steps a small business owner can take. Letting prospective customers/clients know about your business while building relationships with them is essential for growth and stability. In this hands-on workshop, participants will learn the fundamentals of launching a public relations campaign. Attendees will discover the importance of research, planning, identifying key customers and developing strategies and tactics. Participants will consider case studies, and be guided step-by-step through the process of creating their…

You’ve got a hot new product or service that you would like your prospective customers to know about. Or maybe, there has been a problem at your business that is attracting media attention. Whatever, the circumstance, knowing how to prepare a professional press release is a valuable skill for any business owner. In this webinar, we will examine what the media is looking for in a good press release. This a a hands-on workshop where participants will learn the parts of a press release and how to attract the attention of media…

Conducting outstanding media interviews about your small business takes a lot of thought, reflection, pre-planning and strategic messaging.  In this fun-filled interactive workshop, you will learn the closely-guarded secrets to successful media interviews that will  help raise your profile as a thought leader in your industry. THIS IS AN IN-PERSON WORKSHOP. Instructor: Saida Pagan REGISTER NOW

This workshop will go over how you can set up an automated Digital Marketing system to grow your business by leverage your time using systems. Regardless of your business, you will learn how to take advantage of automation to beat your competitors and free up your valuable time. In this workshop you will discover: How to find and attract potential customers How to take interested leads and turn them into paying customers How to increase the lifetime value of your customers How…

Market Intelligence is critical for every business to succeed throughout its business life cycle.  Please join Debbie Goldfarb as she reviews and explains the data needed to be gathered and analyzed in order to make pertinent and critical decisions about their business for the short and long term.  During this class Debbie will review both the traditional and new techniques used when understanding various facets of marketing & business. Instructor: Debbie Goldfarb REGISTER NOW

A customized media list is a must-have resource for successful business owners. In any given year, there are typically several opportunities to contact the media with the goal of getting positive coverage for your product or service. Compiling your own media list requires an investment in time and effort–but the results are well worth the hard work. There are also paid services, and in this workshop, participants will learn where to find them and how to determine which best suits your…