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September 2024
IN PERSON EVENT- Orientation: What the SBDC Can Do for You!
This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…
Find out more »Biz Basics: How to Start Your Business Financials in Excel
Overcome your fear of starting with an empty Excel spreadsheet and become proficient to create your own Profit and Loss statement for your business. This workshop will cover the basic Excel functions necessary to develop your financials and then build a basic Profit and Loss statement. We will also see how you can download your bank activity and use filters to analyze the data, a powerful tool. Basic computer knowledge is required for this class. Instructor: Andrew Strachan (SBDC Advisor) REGISTER…
Find out more »IN PERSON-AI for Social Media: An Intro to Best Practices for Integrating AI into Real World Content
This workshop will define the basics of Artificial Intelligence (AI) through the lens of ChatGPT. What is AI? What is ChatGPT? Should ChatGPT be used in your social media strategies? We'll discuss how to use ChatGPT as a tool to create, visualize and strategize content for social media. THIS IS AN IN-PERSON WORKSHOP. Instructor: Chérmelle Edwards (SBDC Advisor) REGISTER NOW
Find out more »WEBINAR Money Matters: How to Finance Your Business
This workshop will provide an overview of available options for financing your business. Equity and debt options as well as crowd funding and the process for raising capital from friends and family will be discussed. Details on what you need to know to apply for a business loan, as well the required documents and paperwork needed for the application process will be provided. The various types of financial institutions and which institutions are currently loaning money and what you will…
Find out more »WEBINAR How to Increase Profitability
Do you know what to do to increase the profitability of your business? In this workshop, learn the 5 ways to improve profitability. Learn how to review your company's financials and compare your business performance with industry competitors. In conjunction with your advisor, you will be able to access reports customized for your business that shows where you are excelling and where improvement is needed. You will also see how to quickly and easily create an online pitch or business…
Find out more »WEBINAR Human Resources: How to do an HR Audit
This training is designed to assist California small business owners audit their in-house HR files, HR processes, and prepare for a new year, especially with all of the new HR laws that came into reality on 1/1/2024. Instructor: Sara Nicholson REGISTER NOW
Find out more »WEBINAR Writing a Winning Press Release to Publicize Your Business
You’ve got a hot new product or service that you would like your prospective customers to know about. Or maybe, there has been a problem at your business that is attracting media attention. Whatever, the circumstance, knowing how to prepare a professional press release is a valuable skill for any business owner. In this webinar, we will examine what the media is looking for in a good press release. This a a hands-on workshop where participants will learn the parts of a press release and how to attract the attention of media…
Find out more »WEBINAR Orientation: What the SBDC Can Do for You!
This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…
Find out more »WEBINAR Taking Charge of Your Career through Franchise & Business Ownership
Are you looking to get into business ownership but don’t know where to start? Discover what type of business could leverage your professional acumen and have a team to support you build a successful company. During our webinar learn what type of businesses excelled through Covid and are Recession Resistant. Additional topics we will be covering: Buying into a Franchise & Running your New Business The Surprisingly low upfront cost The different types of Franchise Models Whether franchising is a…
Find out more »IN PERSON EVENT- Legal Corner: How To Set Up & Register Your Business
This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: • LLC’s, S-Corporations, C-Corporations • DBA’s • Business permits • Resale…
Find out more »WEBINAR Navigating SBIR/STTR (Research & Technology) Grants
The Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs provide an opportunity for small businesses to tap into federal funding to conduct research and development on promising new innovations and technologies. With $4 billion available annually, the programs are a source of seed capital for early stage companies. SBIR/STTR funding can also serve as a pathway to equity financing by allowing businesses to demonstrate feasibility of new technologies and move toward commercialization. This webinar will cover…
Find out more »WEBINAR Legal Corner: The Most Valuable Legal Advice to Business Owners
Good Management: A lawyer's tips for a successful business. "Good Management comes first.... Don't depend on the law!" This workshop covers proven management tools and methods. All Low and No Cost moves that strengthen and protect you and your business. Manage away preventable legal costs and stress. Your business should make profit for you, Not your attorney!!! Join Attorney Ben Martin who loves helping new and small businesses, survive and thrive. With over 20 years of experience working for SBDCs, Non-profit Entrepreneurship Programs, and…
Find out more »IN PERSON EVENT- Successful Media Interview Techniques for Small Business Owners
Conducting outstanding media interviews about your small business takes a lot of thought, reflection, pre-planning and strategic messaging. In this fun-filled interactive workshop, you will learn the closely-guarded secrets to successful media interviews that will help raise your profile as a thought leader in your industry. THIS IS AN IN-PERSON WORKSHOP. Instructor: Saida Pagan REGISTER NOW
Find out more »WEBINAR Orientation: What the SBDC Can Do for You!
This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…
Find out more »How to Become a Vendor (Contractor) IN PERSON EVENT
One way to increase sales for your business is to become a vendor or contractor to public agencies and private organizations. This event will provide a overview of how to decide if contracting is right for you, as well as cover the elements you need to know to begin the pursuit of new contracting opportunities. This workshop will be taught by Michael Williams, a Small Business Advisor with the El Camino College SBDC, proudly offering over 30 years of experience…
Find out more »WEBINAR Business Plan Overview
Building a successful business requires vision, and the coordination of efforts in several areas. The process of starting and running a business can be overwhelming without a good plan. A good solution to understanding all of the moving parts of your business is to write a business plan. In this webinar we will discuss: -The internal and external purposes of a business plan -A review of the types of plans: Traditional, one page, Canvas, Pitch Deck -Writing strategies and tips,…
Find out more »WEBINAR Search Engine Optimization Revealed-10 Tips to SEO!
How does your website perform when it comes to Search Engine Optimization (SEO)? Is your company showing up on search engines? Did you know that people searching for a product or service online typically buy within 1 day of that search? In fact, they often shop and purchase within hours of that search. Learn how to improve your websites' performance using SEO & digital tools. Get my 10 Steps to help your website and your products & services perform better on…
Find out more »WEBINAR E-Smarts: Digital Marketing Automation-Leverage Your Business Growth
This workshop will go over how you can set up an automated Digital Marketing system to grow your business by leverage your time using systems. Regardless of your business, you will learn how to take advantage of automation to beat your competitors and free up your valuable time. In this workshop you will discover: How to find and attract potential customers How to take interested leads and turn them into paying customers How to increase the lifetime value of your customers How…
Find out more »WEBINAR Wave Accounting for Startups and Service Businesses
Keeping track of your business income and expenses is crucial to the financial health of your company. Fortunately, it doesn’t have to be complicated! This webinar will cover how to use Wave, a free online accounting software program to help keep you on track. Wave is designed for small business owners. No jargon, just an easy accounting software for small business that makes sense. This webinar is not for companies with inventory. Instructor: Maureen Thielen (SBDC Advisor) REGISTER NOW
Find out more »WEBINAR- Marketing Tools for the 21st Century
Market Intelligence is critical for every business to succeed throughout its business life cycle. Please join Debbie Goldfarb as she reviews and explains the data needed to be gathered and analyzed in order to make pertinent and critical decisions about their business for the short and long term. During this class Debbie will review both the traditional and new techniques used when understanding various facets of marketing & business. Instructor: Debbie Goldfarb REGISTER NOW
Find out more »WEBINAR Biz Basics: Lean Business Planning
Lean business planning is not what you think. Not a big formal plan. Not just for startups. Quick and practical tool for managing through a crisis. It's as quick and easy as a few simple bullet point lists and tables to set down milestones and metrics. Plus powerful tools to manage sales, spending, and cash flow. Make a quick dashboard for getting through a crisis. Join this webinar as Tim Berry, founder of bplans.com and Palo Alto Software, shares the simplicity and ease…
Find out more »WEBINAR Improve Your Personal Credit for Lending Opportunities
The “Improve Your Personal Credit for Lending Opportunities” workshop is designed to help individuals and business owners understand the factors that affect their credit scores and learn strategies to improve them. Whether you are looking to apply for a personal loan, business loan, or credit line, having a strong credit score can significantly increase your chances of approval and favorable terms. During this workshop, participants will learn about the different credit bureaus and how they calculate credit scores, the common…
Find out more »October 2024
WEBINAR Legal Corner: Smart Start for Solopreneurs and One person businesses
You are a one-person business, but that doesn’t mean things are simple. It’s just the opposite because it all relies on you. You’re wearing all the hats. We’ll cover methods and tips for a one-person operation, a one person ownership, or a one person management situation. - Viability (can the business work?) - Name availability (to avoid lawsuits) - Organization (setups tips) - Cash Flow and other key Indicators - Management decision tools - Productivity Systems - Legal Liability Protections - Contracts -…
Find out more »WEBINAR Supercharge Your Sales Growth—Sales Strategies That Work!
Supercharge Your Sales Growth—Sales Strategies That Work. Are your sales, donors or members growing? Does your business struggle with converting your ideas, products and services into stronger sales results? Learn how to unlock and overcome your sales and fundraising hurdles to help your team reach new record-breaking success this year. Increase your potential using smarter strategies and digital tools to thrive and expand your 2nd quarter growth! This Workshop Will Teach You How To: Ensure your digital ads deliver more successful results.…
Find out more »IN PERSON EVENT- Orientation: What the SBDC Can Do for You!
This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…
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