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October 2023
WEBINAR Money Matters: How to Finance Your Business
This workshop will provide an overview of available options for financing your business. Equity and debt options as well as crowd funding and the process for raising capital from friends and family will be discussed. Details on what you need to know to apply for a business loan, as well the required documents and paperwork needed for the application process will be provided. The various types of financial institutions and which institutions are currently loaning money and what you will…
Find out more »WEBINAR Sales Taxes for your Business
This webinar will provide answers to your questions about sales taxes. Do you need to charge sales tax, how much should you be charging your customers, how do you apply for a sellers permit, what is a marketplace facilitator, when and how should you pay the California Department of Tax and Fee Administration your sales tax that is owing, how do you complete a sales tax return… and more During the webinar, the presenter will show attendees how to prepare…
Find out more »WEBINAR Writing a Winning Press Release
You’ve got a hot new product or service that you would like your prospective customers to know about. Or maybe, there has been a problem at your business that is attracting media attention. Whatever, the circumstance, knowing how to prepare a professional press release is a valuable skill for any business owner. In this webinar, we will examine what the media is looking for in a good press release. This a a hands-on workshop where participants will learn the parts of a press release and how to attract the attention of media…
Find out more »WEBINAR Orientation: What the SBDC Can Do for You!
This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…
Find out more »WEBINAR Business Plan Overview
Building a successful business requires vision, and the coordination of efforts in several areas. The process of starting and running a business can be overwhelming without a good plan. A good solution to understanding all of the moving parts of your business is to write a business plan. In this webinar we will discuss: -The internal and external purposes of a business plan -A review of the types of plans: Traditional, one page, Canvas, Pitch Deck -Writing strategies and tips,…
Find out more »WEBINAR E-Smarts: Digital Marketing Automation-Leverage Your Business Growth
This workshop will go over how you can set up an automated Digital Marketing system to grow your business by leverage your time using systems. Regardless of your business, you will learn how to take advantage of automation to beat your competitors and free up your valuable time. In this workshop you will discover: How to find and attract potential customers How to take interested leads and turn them into paying customers How to increase the lifetime value of your customers How…
Find out more »WEBINAR Human Resources: Do’s and Don’ts of Hiring
This training is designed to assist California small business owners create a realistic and compliant strategy to legally hire employees. Instructor: Sara Nicholson REGISTER NOW
Find out more »WEBINAR Social Media: How to Tell Your Story, Sell Your Brand
This workshop is to help businesses with existing social media platforms to take their business to a higher level. This workshop will answer: What is Social Media storytelling. What is the difference between building a business and selling a brand? You will learn key ways to tell a story without overselling your audience. We will discuss examples of current brands and businesses who are leveraging specific platforms to 'sell'. You will leave the webinar with an understanding of how to communicate…
Find out more »WEBINAR Biz Basics: How to go from Handyman to Construction
Join us for this insightful presentation to learn how you can go from Handyman to starting a Construction company. Upon completion of this course, participants will discover how to obtain a contractor’s license and start a Construction business. Presented by our advisor, Michael Williams who has 30 years of experience helping people pass the CSLB exam. Topics we will cover: Business Organization Business Finances Employment Requirements Bonds, Insurance and Liens Contract Requirements and Execution Licensing Requirements Safety Public Works Instructor: Michael…
Find out more »WEBINAR Biz Basics: Lean Business Planning
Lean business planning is not what you think. Not a big formal plan. Not just for startups. Quick and practical tool for managing through a crisis. It's as quick and easy as a few simple bullet point lists lists and tables to set down milestones and metrics. Plus powerful tools to manage sales, spending, and cash flow. Make a quick dashboard for getting through a crisis. Join this webinar as Tim Berry, founder of bplans.com and Palo Alto Software, shares the simplicity and…
Find out more »November 2023
WEBINAR Biz Basics: How to Start Your Business Financials in Excel
Overcome your fear of starting with an empty Excel spreadsheet and become proficient to create your own Profit and Loss statement for your business. This workshop will cover the basic Excel functions necessary to develop your financials and then build a basic Profit and Loss statement. We will also see how you can download your bank activity and use filters to analyze the data, a powerful tool. Basic computer knowledge is required for this class. Instructor: Andrew Strachan (SBDC Advisor) REGISTER…
Find out more »WEBINAR Wave Accounting for Startups and Service Businesses
Keeping track of your business income and expenses is crucial to the financial health of your company. Fortunately, it doesn’t have to be complicated! This webinar will cover how to use Wave, a free online accounting software program to help keep you on track. Wave is designed for small business owners. No jargon, just an easy accounting software for small business that makes sense. This webinar is not for companies with inventory. Instructor: Maureen Thielen REGISTER NOW
Find out more »WEBINAR Orientation: What the SBDC Can Do for You!
This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…
Find out more »WEBINAR Creating a Personal Media List and Contacting the Media
A customized media list is a must-have resource for successful business owners. In any given year, there are typically several opportunities to contact the media with the goal of getting positive coverage for your product or service. Compiling your own media list requires an investment in time and effort–but the results are well worth the hard work. There are also paid services, and in this workshop, participants will discover where to find them and how to determine which approach is preferred.…
Find out more »WEBINAR Content Marketing That Grows Your Business—Email, Blogs and Shares!
Use Content Marketing to Grow Your Results: The internet puts users in charge by allowing them to search and find content when they need it. Content marketing is ruled by keywords, SEO and your ability to provide content that your audience values and shares. Learn how "What you say and how you say it" can attract, engage and bring people to your website or landing page and entice your target audience to share and refer their friends. Let's identify the best…
Find out more »WEBINAR Money Matters: How to Finance Your Business
This workshop will provide an overview of available options for financing your business. Equity and debt options as well as crowd funding and the process for raising capital from friends and family will be discussed. Details on what you need to know to apply for a business loan, as well the required documents and paperwork needed for the application process will be provided. The various types of financial institutions and which institutions are currently loaning money and what you will…
Find out more »WEBINAR E-Smarts: 20 WordPress Tips & Tricks for Small Businesses
WordPress is by far the most popular content management system. From blogging to eCommerce, it can be a powerful tool for small business website owners to enhance their online presence. In this webinar, we will review some of the key features and benefits of WordPress, how it differs from other platforms, and how you can set yourself up for success. Attend this 2-hour Webinar to discover: How to get started on WordPress Which features set it apart from the pack Must-have…
Find out more »WEBINAR Money Matters: Angel Investment 101 for Start-Ups
Funding and financing your business are extremely important. One of the options that comes up is angel investment. What does angel investment mean? How often does it happen? Is your business a candidate? What steps to take? What do you need? Webinar presenter Tim Berry has been on both sides of this table. He successfully raised investment for his business. And he has been an angel investor for more than a decade. In this webinar, Tim answers key questions…
Find out more »WEBINAR Orientation: What the SBDC Can Do for You!
This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…
Find out more »WEBINAR Navigating SBIR/STTR (Research & Technology) Grants
The Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs provide an opportunity for small businesses to tap into federal funding to conduct research and development on promising new innovations and technologies. With $4 billion available annually, the programs are a source of seed capital for early stage companies. SBIR/STTR funding can also serve as a pathway to equity financing by allowing businesses to demonstrate feasibility of new technologies and move toward commercialization. This webinar will cover…
Find out more »WEBINAR E-Smarts: Dominating Your Local Market Online
This workshop will go over methods and strategies to leverage online marketing and social media to dominate your local market. If you're looking for ways to attract new customers then this training will show you how to avoid common pitfalls and get ahead of your competition. In this workshop you will discover: i. The 4 areas of Digital Marketing that are essential to a successful business ii. Why the way people perceive you online makes all the difference iii. The proper way to…
Find out more »WEBINAR Social Media 101-The Basics, What, When, Where and Why
Discover the basics of getting 'on' social media. In this workshop we'll briefly cover main social platforms - what are they and how to use them. We'll discuss key terminology, cover how-to's (ie.e how to post, share stories, upload a video, write captions and create hashtags.) We'll cover best practices including how to use apps as a search engine, how to follow, share, comment and engage organically to build followers and community. Instructor: Chérmelle Edwards (SBDC Advisor) REGISTER NOW
Find out more »Legal Corner: Being Your Own Lawyer
You are allowed to represent yourself! Should you? Some tips on how a business owner can represent herself in three common legal situations – Collections -Mediation – Arbitration - Small Claims. Also covered are two key steps for reducing your business’ liability exposure, as well as preparing for the worst – being sued. Join Attorney Ben Martin who loves helping new and small businesses, survive and thrive. With over 20 years of experience working for SBDCs, Non-profit Entrepreneurship Programs, and…
Find out more »WEBINAR Orientation: What the SBDC Can Do for You!
This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for existing,…
Find out more »WEBINAR Biz Basics: Lean Business Planning
Lean business planning is not what you think. Not a big formal plan. Not just for startups. Quick and practical tool for managing through a crisis. It's as quick and easy as a few simple bullet point lists lists and tables to set down milestones and metrics. Plus powerful tools to manage sales, spending, and cash flow. Make a quick dashboard for getting through a crisis. Join this webinar as Tim Berry, founder of bplans.com and Palo Alto Software, shares the simplicity and…
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