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November 2021
WEBINAR The 2020 and 2021 Employee Retention Credit Workshop
If you have employees, this is the webinar for you! You can still get the 2020 and the 2021 employee retention credit for your business. Learn how to calculate the employee retention credit and how to prepare the payroll forms you need to claim this very valuable credit. This is for companies with employees only. Instructor: Maureen Thielen REGISTER NOW
Find out more »WEBINAR Making Facebook Ads Work For You
This workshop will uncover the mysteries of using Facebook Ads to grow your business. Regardless of your experience in Facebook Ads, this training will teach you how to set up your campaigns for success and get more from your advertising budget. In this workshop you will learn: • If you're running your Facebook Ads correctly • The 5 pillars of successful Facebook Ads • The one thing that may be holding back your Facebook Ads • Why a marketing funnel is essential in…
Find out more »WEBINAR HR Hot Topics: Workplace Training – How to Deliver Exceptional Customer Service
In this workshop, you will learn how to train your staff to rise to the next level of service excellence. We will address best practices and real-life situations. In addition, we will provide HR online resources for the workplace. What we will cover: • The important role of customer-contact employees • Smart techniques and better communication • Critical Art of listening • Strategies for creating a great remote and virtual customer experiences • Dealing with difficult customers Speakers: Danielle Jenkins…
Find out more »WEBINAR How to Use Technology to Adapt Your Business And Reach New Customers
As consumers get younger and more tech-savvy, businesses need to pivot to find and appeal to new customers. We will investigate the strategies used by successful companies, and look at the various areas that you can adapt your business in the Digital age. Keeping up with the times is vitally important to keep your edge in a competitive marketplace. You will learn how to use technology to: • Find new customers • Improve your customer communications • Get more leads…
Find out more »WEBINAR Orientation: What the SBDC Can Do for You!
This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for pre-venture and early…
Find out more »December 2021
WEBINAR How to Estimate Startup Costs & Cash Flow
How much will it cost to start your business? It is important to know this figure so that you can plan ahead in starting your new venture. Topics include: Steps needed to calculate start-up expenses, start-up cost categories, calculating initial costs, calculating the first 90 days projected monthly costs, conducting a break-even analysis, and initial cash flow projection will be reviewed and presented in this hands-on session. Please bring a handheld calculator for your convenience. Instructor: Andrew Strachan REGISTER NOW
Find out more »WEBINAR How to Finance Your Business
This workshop will provide an overview of available options for financing your business. Equity and debt options as well as crowdfunding and the process for raising capital from friends and family will be discussed. Details on what you need to know to apply for a business loan, as well the required documents and paperwork needed for the application process will be provided. The various types of financial institutions and which institutions are currently loaning money and what you will need…
Find out more »WEBINAR HR Hot Topics: FMLA Compliance & COVID-19
In this workshop, we will discuss practical, everyday applications of FMLA for your workplace. We will address best practices and real-life situations. In addition, we will provide information about HR online resources for the workplace. What we will cover: • The basics of FMLA and impact of COVID-19 • The dos and don’ts of enforcing an FMLA policy • Exploring real-life issues related to FMLA • Tips and tools to help stay up-to-date on FMLA Speakers: Danielle Jenkins (SBDC Advisor)…
Find out more »WEBINAR Media Relations: Working with the Media for Small Businesses
This workshop focuses on best practices for making your interaction with the media as smooth as possible. Whether you're trying to promote your business or seeking to communicate effectively during a crisis, knowing how to deal with the media can help you control your message and get your story told in a way that will truly enhance your brand. This workshop is must for every small business owner. Instructor: Saida Pagan REGISTER NOW
Find out more »WEBINAR Orientation: What the SBDC Can Do for You!
This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Attendance is required for pre-venture and early…
Find out more »WEBINAR Social Media for Holiday Sales
So many business owners I talk to hate Social Media because they don’t like using Social Media for personal use or for fun and don’t know the strategy behind Social Media for Sales. I wrote an ebook with 5 steps to go from likes to sales and since expanded it to a 7 step system that will help you shift from hating Social Media to Loving it. During this interactive Webinar you will discover: • Who are the…
Find out more »WEBINAR Wave Accounting for Startups & Service Businesses
Keeping track of your business income and expenses is crucial to the financial health of your company. Fortunately, it doesn’t have to be complicated! This webinar will cover how to use Wave, a free online accounting software program to help keep you on track. Wave is designed for small business owners. No jargon, just an easy accounting software for small business that makes sense. Instructor: Maureen Thielen REGISTER NOW
Find out more »WEBINAR Rock Your Holiday Promotions—Digital Marketing That Works!
Are your ready to Rock your Holiday Marketing? Whether you sell Retail, Business to Business or need donations — Holiday marketing strategy plus digital promotions work. Use my holiday promotion checklist & hashtags to maximize your sales & donations! Learn how to plan digital strategy, social media & Email marketing campaigns that accomplish your goals. Make your final 2021 promotions count while automating follow-up. Get tips on using seasonal marketing promotions from #BlackFridayDeals to #SuperSaturday along with cost-effective digital tools to increase…
Find out more »WEBINAR How to survive AB5 and Independent Contractors
Are you an independent contractor? Do you engage independent contractors? Are you confused or unaware of the new law governing the engagement of independent contractors? To avoid fines and penalties, there are technicalities that are important to understand. Topics will include: • Explanation of the new Independent Contractor law (AB5) • Which businesses, professions and trades are exempt from AB5 • Discussion of the criteria to be an independent contractor • Ramifications for violation of AB5 Instructor: Michael DeDonato REGISTER NOW
Find out more »WEBINAR Get More Free Traffic to Your Website with These Simple SEO Techniques
Is your website getting all of the traffic it should be? Is it pulling in leads and sales? If not, your target audience may not be able to find you. Google search drives the majority of traffic on the internet. Learn the basics of search engine optimization (SEO) and start growing your search presence organically, using tried and true methods that are 100% free! You will Learn: • The difference between on-site and off-site SEO • How to optimize your…
Find out more »WEBINAR The Basics of Exporting
The international market offers your small businesses great selling opportunities outside of the United States. This workshop will provide information on how to successfully export your products and services to buyers in other countries. Topics to be discussed, include: • The qualities needed to be a successful exporter • Export business models: direct exporter, commission rep, sales agent. • How to choose and find products that will sell abroad • How to find and market to overseas buyers • Shipping and…
Find out more »WEBINAR How to go from Handyman to Construction
Join us for this insightful presentation to learn what you need to know on how you can go from Handyman to starting a Construction company. This essential workshop is for any individual who is looking to obtain a contractor’s license and start a Construction business. Presented by our advisor, Michael Williams who has 30 years of experience helping people pass the CSLB exam. He is qualified as a Small Business Consultant by the State of California, Port of Long…
Find out more »January 2022
WEBINAR Orientation: Getting Your Business Started with the SBDC
This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting a successful business will be reviewed. As capital is the life blood of any business, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus, the critical reasons why products/services sell will also be discussed. Instructor: Larry Johnson Attendance is…
Find out more »WEBINAR E-Smarts: How to Use Technology to Adapt Your Business and Reach New Customers
As consumers get younger and more tech-savvy, businesses need to pivot to find and appeal to new customers. We will investigate the strategies used by successful companies, and look at the various areas that you can adapt your business in the Digital age. Keeping up with the times is vitally important to keep your edge in a competitive marketplace. You will learn how to use technology to: • Find new customers • Improve your customer communications • Get more leads…
Find out more »WEBINAR Biz Basics: How to Estimate Startup Costs & Cash Flow
How much will it cost to start your business? What are the different categories of costs I need to be concerned about? Financial preparation is key so that you can plan ahead in starting your new venture. Topics include: • Steps needed to calculate start-up expenses • Calculating the first 90 days projected monthly costs • Ongoing expenses • Conducting a margin analysis and a break-even analysis • Initial cash flow projection will be reviewed and presented in this hands-on…
Find out more »WEBINAR Money Matters: How to Finance Your Business
This workshop will provide an overview of available options for financing your business. Equity and debt options as well as crowdfunding and the process for raising capital from friends and family will be discussed. Details on what you need to know to apply for a business loan, as well the required documents and paperwork needed for the application process will be provided. The various types of financial institutions and which institutions are currently loaning money and what you will need to…
Find out more »WEBINAR HR Hot Topics: Building a Better Employee Experience in 2022 Post Covid
In this workshop, we will discuss the fundamental questions to help employers set sustainable goals for profitable change while cultivating a better employee experience. We will share insights into how you build engagement and continuity through communication. In addition, we will learn how organizations are taking steps to overcome challenges and create a sustainable workplace post COVID. What we will cover: • Staying on top of evolving vaccine and workplace considerations • Elevating the employee experience by moving to a…
Find out more »WEBINAR The 2020 and 2021 Employee Retention Credit Workshop
If you have employees, this is the webinar for you! You can still get the 2020 and the 2021 employee retention credit for your business. Learn how to calculate the employee retention credit and how to prepare the payroll forms you need to claim this very valuable credit. This is for companies with employees only. Instructor: Maureen Thielen REGISTER NOW
Find out more »E-Smarts: Get More Free Traffic to Your Website with These Simple SEO Techniques
Is your website getting all of the traffic it should be? Is it pulling in leads and sales? If not, your target audience may not be able to find you. Google search drives the majority of traffic on the internet. Learn the basics of search engine optimization (SEO) and start growing your search presence organically, using tried and true methods that are 100% free! You will Learn: • The difference between on-site and off-site SEO • How to optimize your…
Find out more »WEBINAR Money Matters: Angel Investment 101 for Start-Ups
Funding and financing your business are extremely important. One of the options that comes up is angel investment. What does angel investment mean? How often does it happen? Is your business a candidate? What steps to take? What do you need? Webinar presenter Tim Berry has been on both sides of this table. He successfully raised investment for his business. And he has been an angel investor for more than a decade. In this webinar, Tim answers key questions you…
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